Consider a bit of advertising history; that of "branding." Think for a minute of the smartphone or pad you use. Does it have that apple with a bite in it? How about the coffee you drink, the car you drive, the search engine, and the computer you use.
Now consider this: Do you have a brand, do you display a clear, distinct, well-thought-out image that projects what you want others to know about? Why not learn from these successful companies; why not craft your own personal brand that promotes the image you want others to have about you?
Upon completion of this training, participants will be able to:
· Define a personal brand statement
· Explain the value of developing a personal brand
· Develop an individualized personal brand using a six-step model
Getting clear on your idea boils down to three key things. And once you nail these down you’ll be off to the races with your big USP.
How do you communicate what you do so that people “get it”? Use this proven framework to clearly communicate who you serve and how you help.
Once you’ve got your positioning down, it’s about strengthening and tailoring your message, and I’ll show you exactly how to do that in this lesson.